The Origin of


Links Jewelry Designs is a family owned subsidiary of JewelNet Corp. which was founded in 1995 by Neil Koppel. Days after the disastrous 2010 earthquake in Haiti, Koppel, as a pilot and aircraft owner, flew the first of his 58 missions bringing doctors, medicines and other life-saving aid in and out of the country. Koppel met Sean Penn weeks after they both arrived in Haiti and discovered a shared passion and commitment to help the Haitian people. In early 2012, Links Jewelry was formed by Nikki & Neil Koppel to support that vision… To Do Good.



Links Jewelry was created with the idea that when you buy something that makes you Look Good & Feel Good... You instinctively Do Good! Feeling beautiful makes you smile and empowers you to be part of something bigger... It “Links” you to something better inside of yourself and the world. In that spirit of Do Good; 10% of Links sales are donated to benefit Sean Penn’s Haitian Relief Organization to help in saving lives and bringing sustainable programs to the Haitian people quickly and effectively.